In today’s world, attracting and converting visitors or strangers into customers is the
biggest challenge faced by many companies.
Marketers often offer their prospects valuable content to generate leads. The aim is to
get them to download your content in exchange for their contact information. Once they
submit this information, they become leads with whom you can initiate a marketing
conversation.
Lead generation strategies need to be revamped across the industry to better meet the
needs of target markets.
A steady flow of leads is critical for your sales pipeline to operate. Thus, it’s only right that
you manage your leads properly to maximize your chances of conversion. However, not
all of your leads may be ready to buy, so you’ll need to strategize how to move them
through the sales funnel. This is where lead management becomes especially useful.
This guide will explain the entire lead generation process – from defining a lead to
developing an effective lead generation plan.
Let’s get started...