Content marketing is showing no signs of slowing down. In fact, the industry is expected to grow to $412 billion by 2021, which means it will more than double in less than four years. This growth in marketing spends also coincides with the explosion of content made available online.

For the most part, the goal of content marketing is to build brand awareness and generate new traffic and revenue. However, with the astonishing volume and variety of blog articles, infographics, images, white papers, and videos being published and shared every day, companies need to move from a brand-centric mindset to a customer-focused one to cut through the marketing clutter.

It’s time for marketers to start attracting the right audience by producing useful, quality content that’s compelling enough to turn a bored audience into loyal advocates. And it all starts with lead magnets.