As a marketer you know getting started and scaling ABM efforts is challenging. It is critical to target the right people from within your target accounts with the right message at the right time. Demand Unit Centric ABM is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?
Alex Roy is the Founder and CEO of SalesboxAI. He is a hands-on tech entrepreneur, marketer, product manager all rolled into one with rich experience in building and launching innovative enterprise software products. Prior to SalesboxAI, Alex has 15 years’ experience working in multitude of roles in Product Management, Marketing and Developer at various startups, Fortune 100 and 500 companies.