Lead Magnets: How to Attract the Right Prospects with Lead Magnets
Content marketing is showing no signs of slowing down. In fact, the industry
is expected to grow to $412 billion by 2021, which means it will more than
double in less than four years. This growth in marketing spends also
coincides with the explosion of content made available online.
For the most part, the goal of content marketing is to build brand awareness
and generate new traffic and revenue. However, with the astonishing
volume and variety of blog articles, infographics, images, white papers, and
videos being published and shared every day, companies need to move
from a brand-centric mindset to a customer-focused one to cut through the
It’s time for marketers to start attracting the right audience by producing
useful, quality content that’s compelling enough to turn a bored audience
into loyal advocates. And it all starts with lead magnets.