Create Demand Unit Funnel
Create a Demand Unit Funnel for each product or service offering that you have and assign target Account Group to the Funnel
Discover Intent
Actively track research level with regard to a specific product/solution category using a combination of first party and third party intent data for each Demand Unit.
Aggreate and Score Intent
Intent information is aggregated and scored at Buyer Persona and Demand Unit Level
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