Identify Buying Group Members From Target Accounts
The buying group members of a Demand Unit are a diverse group from different departments. It involves primary Decision Makers and Influencers as well as a secondary set of Decision Makers and Influencers. You can discover Buying Group members from up-to 5 different personas.
Orchestrate Engagement With Buying Group Members
Orchestrate multiple Avatars representing Selling Team members to engage over 1–1 conversations with different Buying Group Persona Members using Email and Social Ads.
Targeted Social Ads At The Right Time
Show the right Ad to the right member of the Buying Group at the right time on multiple channels such as LinkedIn, Facebook etc..
Demand Unit Dashboard
The Demand Unit Dashboard allows you to measure and track how each Demand Unit is moving through the funnel. Track at Account and Demand Unit Level and refine them based on performance