Content Syndication : How to run a Successful Content Syndication Campaign in 2019
Introduction to Content Syndication Content syndication networks host your content on their platform and market it to their professional audience. When it works, it’s a win. We will show you how to make it work for your marketing and sales efforts.
How Content Syndication Works : The Basics B2B content syndication works differently than in the B2C space. Instead of reposting articles to Quora, Medium or the Huffington Post, you are using professional syndication networks to house content that is designed to generate quality inbound leads. The conversion process is very similar to the opt-in forms you use on your own website. The content is gated and the visitor downloads it in exchange for their email and other pre-selected contact information. The syndication network gathers the leads and sends them on to you. In most situations, you’ll pay per lead, or you pay a flat rate to a publisher or media company.
The Challenge If you pay per lead, isn’t it in the interest of the network to give you as many as possible, regardless of quality? How do you make sure you are getting the best possible ROI? In addition,what happens after you get the lead? Will their customer lifetime value rate be worth the effort? Do you have a proper lead nurturing process in place?