Raghuram KS VP of Account Based Marketing Experienced B2B marketers will vouch that orchestrating a high-intensity, short duration, high impact programs targeting a specific set of target accounts to a desired outcome is very challenging, though achievable with the right set of planning When measuring value throughout the funnel in…

Raghuram KS VP of Account Based Marketing As the B2B marketing funnel gets longer and more complex, organizations are looking up to marketers to enable sales teams with more valuable sales conversations. To put it simply, the core of valuable sales conversations start with who we want to engage with.…

Abhijith Digital Marketing Specialist Every organisation spends a major part of their budget for generating contacts and bringing new customers. Many businesses believe the only way is to find new leads, but a number of experts say that this strategy leaves out an obvious potential source of new sales. It’s…

Abhijith Digital Marketing Specialist The conflict between sales and marketing is always a hot topic in every organization. Have you ever thought what might be the reason behind it? Most of the marketing teams claim that the sales team is not following up the leads. Sales teams claim that the…

Raghuram KS VP of Account Based Marketing It doesn’t matter you are in which industry, to taste success, sales and marketing alignment is very important to understand sales funnel. Many people thought sales and marketing are two different worlds. In a company, like in a relationship, there will be always…

Over the past year, the internet has been filled with articles talking about the new predictions, and the promises and potential of artificial intelligence (AI) for businesses. Accompanied by a wave of consumer AI products like Alexa, Siri, Cortana, and Google’s language translation services, it’s hard to miss all the…