Raghuram KSVP of Account Based Marketing Are memes appropriate for B2B marketing? It all depends on your target audience and brand persona! For the uninitiated, a meme is an image or photo well-known in pop-culture, with a caption that is often completely unrelated to the visual. It’s a bit of…

Raghuram KS VP of Account Based Marketing Whether your business is B2B or B2C, the length and pace of your sales cycle is an indicator of your sales team’s efficiency As with the focus on reduction of sales cycle, it is equally important to provide a personalized buying experience to…

As the B2B marketing funnel gets longer and more complex, organizations are looking up to marketers to enable sales teams with more valuable sales conversations. To put it simply, the core of valuable sales conversations start with who we want to engage with. Along with this, as marketers, we have…

Abhijith Digital Marketing Specialist Every organisation spends a major part of their budget for generating contacts and bringing new customers. Many businesses believe the only way is to find new leads, but a number of experts say that this strategy leaves out an obvious potential source of new sales. It’s…

AbhijithDigital Marketing Specialist   The conflict between sales and marketing is always a hot topic in every organization. Have you ever thought what might be the reason behind it? Most of the marketing teams claim that the sales team is not following up the leads. Sales teams claim that the…

Raghuram KS VP of Account Based Marketing It doesn’t matter you are in which industry, to taste success, sales and marketing alignment is very important to understand sales funnel. Many people thought sales and marketing are two different worlds. In a company, like in a relationship, there will be always…

Over the past year, the internet has been filled with articles talking about the new predictions, and the promises and potential of artificial intelligence (AI) for businesses. Accompanied by a wave of consumer AI products like Alexa, Siri, Cortana, and Google’s language translation services, it’s hard to miss all the…