Abhijith Digital Marketing Specialist The exploding interest B-to-B marketers have shown in account-based marketing (ABM) is mostly about revenue. Altera Group research finds that 97% of marketers surveyed said that ABM has higher ROI than other marketing initiatives. As traditional marketing practices continues to decline, and inbound strategies fails to…

Abhijith Digital Marketing Specialist at SalesboxAI A decade ago, the best B-to-B marketing plans were revolving around generating as many leads as possible. Marketers were in a numbers game, they focused on getting maximum leads to fill the funnel by blasting out the same generic ads, emails, and content to…

Raghuram KS VP of Account Based Marketing Account-based marketing and sales and marketing alignment are all the buzz right now. The ABM strategy which involves deep alignment between Marketing and Sales teams to better target, nurture, and convert your most valuable accounts—has been around for a while, but is finally…

Alex Roy Founder & CEO Demand Unit based Marketing adds an additional dimension to ABM, taking it to a whole new level. The key difference being that, 1. We are identifying members of the Buying Group from up-to 5 different Personas 2. Generate Responses from members of the Demand Unit…

Alex Roy Founder & CEO The Demand Unit Waterfall framework from Sirius Decisions provides a process and measurement framework to better align the b-to-b revenue engine. The SalesboxAI Revenue Engine helps you close deals faster using Conversational AI. It does this by engaging with the right Buying Group members in…

Raghuram KS VP of Account Based Marketing As account-based marketing becomes more involved, it’s important to follow a framework that can guide practitioners and set them up for success. The SiriusDecisions Demand Unit Waterfall does just that — a useful framework for managing opportunities through every stage of the marketing…

Raghuram KS VP of Account Based Marketing Account selection is without a doubt the single most critical step in the Account Based Marketing process. As one of the first steps, it impacts every other subsequent step of the program Defining your best accounts To get from the total number of…