Abhijith Digital Marketing Specialist at SalesboxAI A decade ago, the best B-to-B marketing plans were revolving around generating as many leads as possible. Marketers were in a numbers game, they focused on getting maximum leads to fill the funnel by blasting out the same generic ads, emails, and content to…

Alex Roy Founder & CEO Demand Unit based Marketing adds an additional dimension to ABM, taking it to a whole new level. The key difference being that, 1. We are identifying members of the Buying Group from up-to 5 different Personas 2. Generate Responses from members of the Demand Unit…

Alex Roy Founder & CEO The Demand Unit Waterfall framework from Sirius Decisions provides a process and measurement framework to better align the b-to-b revenue engine. The SalesboxAI Revenue Engine helps you close deals faster using Conversational AI. It does this by engaging with the right Buying Group members in…

Raghuram KS VP of Account Based Marketing As account-based marketing becomes more involved, it’s important to follow a framework that can guide practitioners and set them up for success. The SiriusDecisions Demand Unit Waterfall does just that — a useful framework for managing opportunities through every stage of the marketing…