5 Benefits For B2b Businesses Using Account-Based Marketing Abhijith Digital Marketing Specialist at SalesboxAI The ABM world is full of new terms and acronyms like ABE (Account-Based Engagement), MQA (Marketing Qualified Account), ICP(Ideal customer profile), and countless others. If you’re relatively new, It becomes a little overwhelming. You may start…

How to develop an effective ABM strategy- 8 steps to success Abhijith Digital Marketing Specialist at SalesboxAI Does your Account-Based Marketing (ABM) strategy involve designing and executing highly targeted, personalized marketing initiatives to drive business growth and impact with specific accounts? If not, you should rethink the current ABM strategy.…

5 Benefits For B2b Businesses Using Account-Based Marketing Abhijith Digital Marketing Specialist at SalesboxAI As Account-Based Marketing is proving to be an effective strategy to focus on high-value accounts, organizations of all sizes are increasingly adding ABM into their marketing process. For years, Marketers were casting wide nets and using…

  AbhijithDigital Marketing Specialist at SalesboxAI Lead Nurturing and Account-based Marketing Lead Nurturing Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of…

AbhijithDigital Marketing Specialist The exploding interest B-to-B marketers have shown in account-based marketing (ABM) is mostly about revenue. Altera Group research finds that 97% of marketers surveyed said that ABM has higher ROI than other marketing initiatives. As traditional marketing practices continues to decline, and inbound strategies fails to fill…

Raghuram KSVP of Account Based Marketing Account-based marketing and sales and marketing alignment are all the buzz right now. The ABM strategy which involves deep alignment between Marketing and Sales teams to better target, nurture, and convert your most valuable accounts—has been around for a while, but is finally coming…

Raghuram KS VP of Account Based Marketing Account selection is without a doubt the single most critical step in the Account Based Marketing process. As one of the first steps, it impacts every other subsequent step of the program Defining your best accounts To get from the total number of…