Abhijith Digital Marketing Specialist at SalesboxAI Lead Nurturing and Account-based Marketing Lead Nurturing Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of…

Abhijith Digital Marketing Specialist The exploding interest B-to-B marketers have shown in account-based marketing (ABM) is mostly about revenue. Altera Group research finds that 97% of marketers surveyed said that ABM has higher ROI than other marketing initiatives. As traditional marketing practices continues to decline, and inbound strategies fails to…

Raghuram KS VP of Account Based Marketing Account-based marketing and sales and marketing alignment are all the buzz right now. The ABM strategy which involves deep alignment between Marketing and Sales teams to better target, nurture, and convert your most valuable accounts—has been around for a while, but is finally…

Raghuram KS VP of Account Based Marketing Account selection is without a doubt the single most critical step in the Account Based Marketing process. As one of the first steps, it impacts every other subsequent step of the program Defining your best accounts To get from the total number of…