Raghuram KS VP of Account Based Marketing Are memes appropriate for B2B marketing? It all depends on your target audience and brand persona! For the uninitiated, a meme is an image or photo well-known in pop-culture, with a caption that is often completely unrelated to the visual. It’s a bit…

Raghuram KS VP of Account Based Marketing Whether your business is B2B or B2C, the length and pace of your sales cycle is an indicator of your sales team’s efficiency As with the focus on reduction of sales cycle, it is equally important to provide a personalized buying experience to…