Abhijith Digital Marketing Specialist at SalesboxAI A decade ago, the best B-to-B marketing plans were revolving around generating as many leads as possible. Marketers were in a numbers game, they focused on getting maximum leads to fill the funnel by blasting out the same generic ads, emails, and content to…
Raghuram KS VP of Account Based Marketing Account-based marketing and sales and marketing alignment are all the buzz right now. The ABM strategy which involves deep alignment between Marketing and Sales teams to better target, nurture, and convert your most valuable accounts—has been around for a while, but is finally…
As the B2B marketing funnel gets longer and more complex, organizations are looking up to marketers to enable sales teams with more valuable sales conversations. To put it simply, the core of valuable sales conversations start with who we want to engage with. Along with this, as marketers, we…
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