What kind of technology do I need to implement Account-Based Marketing?
B2B Databases: Detailed quality contact information, including real-time triggers, that maps to accounts.
Account Insights: Behavioral and intent data tools that provide insight into the behaviors of key decision-makers and their interests.
Engagement: Tools that allow engaging key contacts in the channel (web, social, media, email, advertising, etc.).
Measurement: Analytics tools that provide reports on key ABM metrics, allow testing and optimizing tactics, and attributing financial results to specific initiatives.
What is the best channel to use and why?
How to improve revenue with ABM?
- Focus on right target accounts
- Target all key stakeholders in a single account
- Deliver personalized experience in every touch points
- Decide on the Best Channels for Your Campaigns
- Get sales and marketing in the same room
What has been the success statistics with ABM over the years
Organizations with tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win rates [MarketingProfs]
More than 90% of marketers believe that ABM is essential to B2B marketing [SiriusDecisions]
ABM had higher ROI than other marketing activities, according to 97% of marketers in a survey [Alterra Group]
Why should we develop an ABM strategy?
- Account-based marketing allows organizations to highly target their top strategic accounts. In doing so, marketers tend to do a few things:
- Align closer to business objectives by focusing on top opportunities for revenue and growth
- Align closer to sales by helping them reach their target goals more directly
- Provide a much more personalized customer experience
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