Account Based Marketing – How to do Effective ABM Campaign with Content Personalization
Content marketers often struggle to get the best ROI on their content. Numerous solutions offer different – and often conflicting – approaches.
Two of the most efficient online marketing methods are Personalization and Account-Based Marketing. Personalization addresses all of your audience and is all about making marketing campaigns as relevant as possible to each individual. Account-Based Marketing is a highly targeted marketing strategy that focuses on a relatively small number of individual accounts and their special needs.
While there are pros and cons to each approach, it seems the two approaches cannot co-exist. However, new technologies enable marketers today to have the best of both worlds.
By combining the two, marketers can focus on their strategic accounts while letting an algorithm target the broader audience with individual offerings.